Care Connect Indy is a Marion County initiative designed to provide residents with a single, trusted entry point for mental health and substance-use resources. Developed in partnership with the City of Indianapolis Office of Public Health and Safety, the campaign focused on increasing awareness of available services, reducing stigma and helping residents understand where to seek support.

Working as Director of Strategy and Video Production with The Holliday Collaborative Agency, Hanok Media co-led the creative and production development of the campaign’s video components. The work included casting, location scouting and collaborating on script development to ensure the campaign reflected the experiences of the communities it was designed to reach.

The campaign translated a complex behavioral health system into clear, accessible messaging delivered through a coordinated media strategy that included streaming television, radio, digital advertising and social media. These efforts generated more than 2.7 million impressions and helped drive traffic to the centralized resource hub at indy.gov/care, connecting residents with critical mental health and recovery services.